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PUMPHREY MARKETING, INCORPORATED
Creating Urgency
Floodwatch, Name & New Product Introduction
Strategy--Positioning
Most homeowners do not have flood insurance, as thousands discovered too late.
This product, offered through Savings & Loans had to create a sense of urgency, and convey the concept of loss.
Everyday words. Simple logo. Don’t over reach. That’s how to get a product to seem familiar, every day.
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CLICK ON IMAGE TO ENLARGE
Copyright © 2007. Pumphrey Marketing, Inc. All rights reserved.