 |
 |
 |
 |
 |
 |
|
 |
aaaaa
PUMPHREY MARKETING, INCORPORATED
Creating Urgency
Floodwatch, Name & New Product Introduction
Strategy--Positioning
Most homeowners do not have flood insurance, as thousands discovered too late.
This product, offered through Savings & Loans had to create a sense of urgency, and convey the concept of loss.
Everyday words. Simple logo. Don’t over reach. That’s how to get a product to seem familiar, every day.
More Strategy Samples:
Floodwatch
CLICK ON IMAGE TO ENLARGE
Copyright © 2012. Pumphrey Marketing, Inc. All rights reserved.
