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PUMPHREY MARKETING, INCORPORATED Powerful Proof The most powerful factor in a buying decision is previous experience. The second most powerful factor is a referral. And that's what a good case history is. But PR is different from advertising. Good PR is a keen sense for a valid story. Good writing and presentation skills. Understanding the value of the right photos or illustrations. And strong relationships with the editors, built on years
of delivering the right stuff.
Public Relations Samples:
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