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PUMPHREY MARKETING, INCORPORATED
Making Your Mark
Branding That Adds Value
The principles of Branding are just good advertising. Pumphrey Marketing is one of maybe a dozen or so agencies in the U.S. that has ever won an Advertising Age Marketing Strategy of the Year award for a branding program.
The job of marketing communications is to help close the gap between the company and its customers and prospects. Prideful, self-directed chest-thumping branding efforts tend to widen the gap.
We suggest that the best brand positioning statement is one that states why the company has developed its unique capabilities, and personality: For the benefit of the customer.
Copyright © 2007. Pumphrey Marketing, Inc. All rights reserved.