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PUMPHREY MARKETING, INCORPORATED
Women Rule!
The Mechanic
Name. Logo. POP.
Research shows women influence more than 86% of all new consumer vehicle purchases.
If something goes wrong with the electricity, you hire the electrician; with the plumbing, you hire the plumber.
To cover the cost of major auto repairs, you hire the mechanic.
The name change (from the unprotected "The Protector") and positioning led to sales doubling the next year, and building to hundreds of millions of dollars a year.
Winner: Advertising Age Marketing Strategy of the Year
More Branding Samples:
Automotive Professionals, Inc.
The Mechanic
Copyright © 2007. Pumphrey Marketing, Inc. All rights reserved.
